What is a CRM :
A Customer relationship management (CRM) is a technology for managing all your company’s relationships and interactions with customers and potential customers. A CRM when used correctly will improve business relationships by staying connected to customers, streamline processes, and improve profitability.
Who needs a CRM:
A CRM system gives everyone — from sales, customer service, business development, recruiting, marketing, or any other line of business — a better way to manage the external interactions and relationships that drive success. A CRM tool lets you store customer and prospect contact information, identify sales opportunities, record service issues, and manage marketing campaigns, all in one central location — and make information about every customer interaction available to anyone at your company who might need it.
Why do I need a CRM:
A CRM solution helps you find new customers, win their business, and keep them happy by organizing customer and prospect information in a way that helps you build stronger relationships with them and grow your business faster.